Actions

Actions are Enrichement automation steps in your table workflow. It consists of both Reasonyx custom actions and actions provided by integration partners.

Examples:

Enrich Person: Verify Phone Number, Verify Email, Find LinkedIn Profile URL, Get LinkedIn Activity, execution
Enrich Organization: Find LinkedIn, Fetch Total Employees, Get URL, Get LinkedIn updates, etc
Research: Web Research Agent, Product Launch Researcher, Google Reviews Scraper, and more
Extract: Convert Text To JSON, Fetch JSON From Text

A new Action column is automatically created when adding an Action.

See all available Actions

You can find all available Actions on our Action Page .

Video guide

Create your first Action

Click on the Add Action button on the top right
Select the Action to run for the column
Setup the action by passing the dynamic variables and required inputs
Select whether to Auto Run action or not. If selected Auto Run, then select the trigger column.
Test the action by clicking the play button for the first row
Once tested, run the entire column by clicking the ▶️ in the column header to run all the rows

Auto Run Actions

Auto Run options allow you to automatically run an Action column for that row based on the Trigger Columns.

Trigger columns creates a flow to only run once that trigger column’s output is returned.

Setting up Auto Run

Turn on Set Auto Run toggle
Select the trigger column

AI Summary

AI Summary lets you generate a clean, readable summary of a cell’s output — based on custom instructions you provide.

It’s useful when your raw output is long, messy, or contains too much noise. Just write what kind of summary you want, and Reasonyx will simplify it for you.

How to Enable AI Summary

Turn on the AI Summary toggle inside the action
Enter clear instructions on how you want the data summarized (e.g. “Summarize key points”, “Extract only customer complaints”)
Click Save and run the cell or column

Actions vs Integrations

Actions are Enrichment steps built by us or our Enrichment Partners. It mainly helps you enrich your leads in different ways.

Whereas, Integrations are like direct API connections with our Integration partners. It mainly helps you to find what direct API connections are available.

Action Credits

Each Action consumes different credits per row execution. Credits vary on the Action you run.

You can either use Reasonyx managed API keys. Credits for each Action is mentioned on the right side of each Action.

Or you can use your own API keys. No credit is charged when you use your own.

Parsed JSON outputs

Since JSON is the standard format of APIs, all actions output is automatically parsed and ready as dynamic variables.

You can also copy the raw JSON by selecting a single cell and pressing Ctrl + C.

Create New Column from JSON

You can also Create a New Column from JSON output only showing values for a specific field. This makes easy to work and navigate when the JSON outputs are longer.

Dynamic Variables

Dynamic variable allows you to automatically pass output values from previous step to the next one.

Dynamic variables ared contained inside a single row. Think of a single row as a chain of connected nodes where you pass values dynamically from one step to the other.

You can pass both raw data of a column and the output of previous action column dynamically.

To add a dynamic variable, type ”/” and select the field to pass.

Note:: For consistency, do not put ”/” between texts. First insert the variable. Then paste the following text. Some users complained dynamic variables not showing between texts. We’re trying to fix it.