Building Your First Automation

This guide walks you through your very first automation using Reasonyx — step by step.

You’ll learn how to find local businesses, enrich them with more data, research their pain points, and generate personalized outreach emails — all in one workflow.

Perfect for sales teams, agencies, or anyone trying to land more meetings with small businesses.

🔁 Workflow Summary

We’ll build an automation that does the following:

• Scrape restaurants in New York using Google Maps
• Enrich each business with LinkedIn, employees, and tech stack
• Crawl their websites to find missing emails and phone numbers
• Run AI research to detect customer complaints from Google reviews
• Generate personalized emails based on these issues

📹 Video Guide

Step-by-step Instructions

1. Scrape Google Maps

• From the Reasonyx dashboard, click the Scrape Google Maps import template
• Enter the search keyword (e.g. “restaurants”)
• Set Max items to scrape (e.g. 15) and run it
• Your table will now be filled with raw business data

2. Enrich Business Details

• Use the Enrich Organization action
• Pass the domain field as input by typing ”/” and selecting the output from the Maps scraper
• Get data like total employees, LinkedIn URL, social links, etc.

Note: Some small businesses might not have full details available — that’s common.

3. Scrape Website for Contact Info

• Run the Scrape Single URL action
• Select fields to extract: emails, phone numbers, address, title, description
• This will fill in the missing contact details from their website

4. Research Pain Points with AI Agent

• Use the Web Research Agent
• Write a prompt like:
  "Find negative Google reviews about slow service, mismanagement, wrong orders. Mention customer names and review dates."
• Run the agent — it will extract complaints and issues you can use in your pitch

5. Generate Personalized Emails

• Use the AI Email Generator Agent
• Prompt example:
  "Generate a short email based on their negative reviews. Mention a specific review and how our product can help solve it. Add a CTA for a demo."
• Save and run — each row will now have a unique, hyper-personalized email

6. Export and Send

• Once you’re happy with your emails, export the table as CSV
• Upload to your email campaign tool (soon you can send directly from Reasonyx)

🧠 Tips

• You can adjust this entire workflow for any local business type — clinics, salons, mechanics, etc.
• Experiment with prompts to get even more creative outputs
• Stack multiple AI agents to build even more intelligent flows

🎁 Get This Free Template

Grab the template used in this guide and start personalizing your outreach today.
Get Template →